Heart Oxford, Plymouth, Cheshire & NE Wales
Pauses/ Slang/ Slogan/ Catch Phrase/ Jingle - "More music variety" Catch phrase. "This is Heart" Jingle. "Heart breakfast with matt & Gisele" slogan. Heart Oxford tries not to uses pauses or slang because it is a formal show and they are talking to the audience. they try not to make pauses occur as this is seen as dead air which could be used.
Talking about themselves - Gisele wanted to tell the presenter and audience that she is going to JLS Next year. this is making the audience aware of local tours which are coming up but also letting the listener know what the presenters are getting up to. Also they talk about the year which the time tunnel in today. the time tunnel is a whole hour of music from one year and people text in and guess the year. Matt & Gisele are talking about what they can remember what they were doing that year.
Talking about (or to) a listener - Matt & Gisele are asking the audience to text in if they have brought a Christmas tree but it does not fit in the house. One person has text in telling the presenters and the audience about the year she had to cut the top of the tree of because she did not have the money to buy another one. this is a actives listeners , this is a person who call radio stations to make requests and comments or in response to contests and promotions.
Digresses (changes the subject) talking about something else - After Gisele tells the audience and Matt about going to see JLS Matt the Gisele and the audience the he is going to see Lady GaGa.
Saying what is coming up later - " A great time tunnel on the way but first JLS new song." This is very clever as the radio station is trying to keep the listener listening.
Promotes another programme - "Time tunnel Coming up next"
Heart Cheshire & NE Wales
Pauses/ Slang/ Slogan/ Catch Phrase/ Jingle - "More music variety" catch phrase. "This is heart" Jingle. As a show they try not to uses Pauses, Slogan & Slang as it is a formal show and is talking to the audience like there is one listener. When I was listening to the show I did not hear any slogans.
Talking about themselves - presenter says "I am looking forward to going to the Brit awards to see Lady GaGa, JLS and many more." This is telling the audience about what they are going to be doing.
Talks about (or to) a listener - Prior to (Talking about themselves) the presenter going to say " tell me who you want to see at the Brit's this year." This inviting the audience to interact with the presenter and have there say. this is trying to get actives listeners, these are people who call radio stations to make requests and comments or in response to contests and promotions.
Digresses (changes the subject) to talk about something else - "I am not happy that last night Avertaer only one two awards last night." This makes the listener but also audience think about the film and weather it is any good.
Saying what is coming up later - "News coming up after this"
Promotes another programme - "Later heart drive time with Lee Thomas"
Heart Plymouth
Pauses/ Slang/ Slogan/ Catch Phrase/ Jingle - "More music variety" and "More music variety this lunch time" catch phrase. "This is heart" Jingle. Pauses, slogan and slang did not occur while i was listening to the station. I believe there was no slang because it is a formal show and they are talking to the listener.
Talking about themselves - "Well I really need to decorate" I think this is trying to get the audience involved with the presenter. I works because five minutes latter and man phones in.
Talking about (or to) a listener - "The next song is for Stephan who has taken the day off work to do some painting." This is talking about a listener who has told the presenter what he is doing because the presenter had started the topic. the type of person who phoned up was an actives listeners, this is where people call radio stations to make requests and comments or in response to contests and promotions.
Digresses (changes the subject) talk about something else - "You will have to look out for Danni, from the X factor, because she will be on bill boards showing off her new fashion for pregnant people." This has changed the subject to be about someone we see on the TV.
Say what is coming up later - "your headlines are next" This is to try and keep the audience listening through the add breaks.
Promotes another programme - "heart breakfast with Hamish and Maxine" This is to try a get more listeners on to listen to the show.
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