who would be the audience for your media product? And how does it represent a particular social group?

I believe that our demographic audience is an older age, between 16 and 60 years old. I think this because of the content which is in our news. I believe that this would be played during working hours; this is because it is a longer news bulletin which is giving more information about, international news, local news, sport, celebrity news, travel & weather. I think that this age can connect with the main conventions of radio news, for example, older people maybe interested in international news and local news, younger people maybe interested in celebrity news but the middle age maybe interested in travel & weather because they may have children they need to pick up or to know what root they should take home.