Research, Planning & Evaluation

Research and Planning

for your research and planning you must include information on the following:

• Research into a variety of local radio stations
• Conventions of local radio news
• Example of local radio news
• An analysis of how these clips fit into theory of your choice
• A detailed timeline of your radio news
• Notes about how you contributed to the task

Evaluation Questions

• How does your media product represent particular social groups?
• What kind of media institution might distribute your media product and why?
• Who would be the audience for your media product?
• How did you attract/ address your audience?
• What have you learn about technologies from the process of constructing this product?
• Looking back at your Preliminary task, what do you feel you have learnt in the progerssion from it to the full product?

looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

When doing the Preliminary task we were still learning how to uses the software. I feel that are radio news task is a lot betteer that are Preliminary because of the way we talk to the audience as if there was one person listening, than talking to everyone as if there is a big group. I also think that are radio news task brings the audience in more where the preliminary would be put in between songs and so the audience could not really connect with it. I feel that we tryed to keep are demographic audience, between 16 to 60 for the Preliminary task but also for the rradio news task. I believe that as a group we are much stronger and feel we could work togeather more. When doing the Preliminary we did not really know each other. overall I believe we have worked well as a group.

what have you learnt about technologies from the process of constructing this product?

From constructing this product I have found it very hard. This is because making a five minute production takes time. Over all I have used a number of hours constructing it all together. The hardest process was recording because of the different technology we could have used. We decided to uses the same technology as we had for the preliminary this was mainly because we knew how to use it. We also tried to use the microphone and computer because this would help with editing and it should all sound the same because if we used different thing it may have made it harder for use as a group. This also helped with editing to make it sound more authentic and as if we were saying it there and then.

Overall I have learn that it mainly takes up time and effort but with the finished product I am very happy.

who would be the audience for your media product? And how does it represent a particular social group?

I believe that our demographic audience is an older age, between 16 and 60 years old. I think this because of the content which is in our news. I believe that this would be played during working hours; this is because it is a longer news bulletin which is giving more information about, international news, local news, sport, celebrity news, travel & weather. I think that this age can connect with the main conventions of radio news, for example, older people maybe interested in international news and local news, younger people maybe interested in celebrity news but the middle age maybe interested in travel & weather because they may have children they need to pick up or to know what root they should take home.

how did you attract/ address the audience?

When thinking about what I was going to say as the main presenter I told myself if I was not friendly/ likable, in the first 10 seconds people would turn over. So I spoke to the audience like there was only one person listening this was so I could connect to the audience and make them feel like I was talking to them personal. When thinking about attracting/ addressing the audience it was quite hard so I listened to a number of different radio stations, for example, Radio 1, Heart 102.6 & BBC Oxford. These helped me because I could see how they each attracted and addressed the audience but they all used different techniques, for example, some presenter spoke in slang to attract a younger audience, some presenters changed the tempo of their voice to make the audience listen to what the presenter was saying. I also wanted to include a perfect start ( saying hello and who I was) and a perfect finish (helping it flow from one person to another.) This was to give the audience the wow factor and make them feel like they have bot heard this news before.

what kind of media institution might distribute your media product and why?

Comparing Heart on 21^st January and SJDJ radio news task.

I believe are 5 minute news product would be distributed by Heart. Heart radio uses the same radio news conventions which we have used. We start the news with a jingle and then go on to international news. Both heart and SJDJ cover stories about international news, for example, heart talks about the Hatti disaster in a small content however SJDJ uses a number of stories about the Hatti disaster. (This is continuity; this is a story with legs, where the story keeps going on with different headlines.)

However, Heart radio only did one international story where SJDJ has used 2. SJDJ has also used the subject of Cadburys and Kraft. This is giving information to people who may not know about the change.

We have also used the convention of local news; heart uses this with the story of a person who was put into prison for defending his family. SJDJ uses local news with the stories about the Westgate shopping centre and also about the stabbing outside the four candles.

One thing SJDJ uses but Heart does not is sport news. We used 3 small news flashes. But they are not as long as the other news bulletins because people are not that interested but people do like to know what is going on.

We also used weather and travel, Heart also uses weather and travel. This is to inform the local people about travel and were they need to try and avoid driving. Weather is used so people are peppered for all weather which may happen.

radio news task

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preliminary task

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Notes about how you contributed to the task

As an individual I contributed to the task by being prepared for example I downloaded three different types recording software’s, this was to make sure we were using the best software. After playing about with them we chose as a group to uses Audacity this was mainly because we used it in the preliminary task.

When working on the preliminary take I was involved by doing Editing & the Jingle. This was quite hard because I did not know how to edit so I was learning whilst I was doing it. The Jingle was also very hard because I play the Piano we thought about writing are own Jingle this was proven to be too hard Because of the amount of time we had. So we used a piece of music from a web site which is are jingle. As I had learnt some skills about editing I believed it would be good if I continued editing and edit the main task so no dead air or off-mike accorded.

I also listened to a number of local radio news bulletins; this was helpful because it was helping me think about the order, how the presenters spoke, music ext. As a group we decided that Sam was going to do sport because he is interested in it, Jack was going to the outside broadcast & weather that was because he wanted to challenge himself and he wanted to know what it felt like to be a reporter, Jenni had decided that she wanted to do local news & travel, I wanted to be the main presenter because I felt it would be a challenged I also did the international news which I found interesting because I had to do lots of research on what was happening in the world.

When I was finding out pieces of news I was shocked about what had happened in Hati, this was because if this had happened to me i would have also found it very hard to live. A few days later I was watching the National television awards and Sarah was talking about the Hati earthquake and I thought it would be good to put this into my pieces. This was pieces of research which was unexpected because i was going to talk about the awards but ended up talking about something different.

After people had found enough research we all sat down and planned the radio show. This was done by all four members sitting down writing scrip’s. This would help us to understand the amount of time we had and also helped use think of the timeline and also the running order.

Overall, I believe I contributed to research and planning on my own well but also as a group (mainly for the planning)

A detailed timeline of your radio news

Sam, Jack, David & Jenny

Jingle 0.15

David With main Headlines

Introduction 0.15

Hati 1.00

NTV 1.00

Madonna 0.30

Jenni with local news 0.10

Local Headlines 1.00

Outside Broadcast/ Voxpop 0.30

Sam with Sport 0.15

Football 0.15

Rugby 0.15

Olymics 0.15

Jack with Weather 0.30

Ending credits and jingle 0.10

Total 6.00

An analysis of how these clips fit into theory of your choice

The clip below is of heart Oxford (102.6) news. This extract was taken on 21^st January 2010. When drive cooking or whatever people do when they are interacting with the radio people like to have a bit off information given to them. This news flash only last for just over a minute. During this new flash they are using a number of different news values.

“news values” – Galtung and Rung (1965) described the practices of journalists and editors as the use of “news values”. These values help us understand why some kinds of stories appear more prominently in the news than other, and how the narrative of news, as a result, tends to have a familiar, shared structure e.g. weather & travel, international news, local news, celebrity news & sport.

The first news story is about Hatti and how Simon Cowell is pulling people together to record a song. This is a frequency. A frequency is where the news fits the schedule. In this piece of the extract this is used because the radio will soon have a new song which will be used in the broadcasting of the show. This is also Elitism/ celerity, this is where the story is basted around a celebrity e.g. Simon Cowell, Lady GaGa ext. This makes the audience want to listen to the story more because they may feel like know the celeb and they want to know what they are getting up to. This story is also continuity. This is a story with legs. This story is about the miracle children who survived the quake, this is also a frequency. This story is used on a local radio station but it is international news. I think they uses this story because it makes people relate to the people who were affected by the earthquake and make them think about ways in which they can help.

The next story line is about a man who attacked and injured a burglar has had is jail sentence lifted today near Bister, Brittan’s top police officer said “people who defend then selves should not be left to feel glity.” This story uses Threshold; this is where local news is used to show the importance of an event. This even is important for the local community but community’s surrounding the area. It also tells the person about local news in their area. This story is also simplicity; this is where the local community to understand local heroes and villains. In this story the man who was charged is the hero but he is being treated like a villain. This is also human interest; local stories that create empathy. This story is told to the public because it want the local community to know what happened to this man and for them to see what are government is doing.

The next story is about Avitar and the nominations in which it has received at the bafters. It has been nominatead for best director and best film. In this extract they are using the theory of Elitism/ celerity. This is because it is a James Camron Film. James Camron is a well known director (he directed Titanic). This story is also continuity; this is because the news has changes from the film to who will win best actor. I believe this is used to make the audience compare the actors and maybe find out how they can vote.

That Radio end by telling people to look at their web and see picture from the NTV awards. I believe this is used to get people onto the web site and make them look around and find out a bit about heart.

example of local radio news (Heart 102.6)

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Conventions of Local Radio News (Heart 102.6)

Pause: Radio in general does not use pause but pauses do occur in radio this is called dead air. This could be between a song and talk or during conversation.

Slang: Slang is used in radio to connect the presenter to the listener. For example, some radio presenters may use words like "mate, ennit" ext. Some radio station use this type of talk but heart 102.6 try's to talk more formally to the listener.

Catch phrase: This is a phrase or a expression which can be easily recognized. For Example, Heart's catch phrase is "More music variety."

Jingle: This is a short catchy slogan which can include music. For example, Heart's slogan is "This is your heart," this catchy because it is short but also easy to remember. This would come in at the beginning and at the end of the news bulletin.

International news: This is news in which is happening all over the world. People like to know this type of news because it helps them establish what is happening all over the world and making them aware of social issues.

Local news: This is news in which people maybe able to relate too because it is in their local area. people may get more affected by this news because it is local to them and they might be able to relate with the person it is happening to. this could cover a number of stories, for example, heroes and villains, social issues, death in the local community ext. This is mainly used before or after the international news depending in the station. Heart 102.6 has international news before the local news.

Weather & travel: This comes before or after the main news bulletin. This is where they up-date local people about the weather and travel in their local area.

(OB) Outside broadcast: This is where reporters go out and report on local or international news stories. This is mainly used on TV but can also be used in radio. This is also called Actuality, this is where actual recording of news event or person(s) involved. Heart does not really do outside broadcast.

Vox - Pop (voice of the people): This is where the radio station gets a person's point of view. this could be done by going into local communities and asking local people on their views. This can also be done by listeners phone in and can also give there views. This mainly used on local news but also international stories. Heart does use the voice of the people by people phoning in.

Arcive sound clip: This is where something is pre-recorded this is used in radio but it could be sound clips which were recordings of TV. Heart uses arcive sound clips to report on TV programmes, reward presentation ext.

Research into a variety of local radio stations

Heart Oxford, Plymouth, Cheshire & NE Wales

Heart Oxford

Pauses/ Slang/ Slogan/ Catch Phrase/ Jingle - "More music variety" Catch phrase. "This is Heart" Jingle. "Heart breakfast with matt & Gisele" slogan. Heart Oxford tries not to uses pauses or slang because it is a formal show and they are talking to the audience. they try not to make pauses occur as this is seen as dead air which could be used.

Talking about themselves - Gisele wanted to tell the presenter and audience that she is going to JLS Next year. this is making the audience aware of local tours which are coming up but also letting the listener know what the presenters are getting up to. Also they talk about the year which the time tunnel in today. the time tunnel is a whole hour of music from one year and people text in and guess the year. Matt & Gisele are talking about what they can remember what they were doing that year.

Talking about (or to) a listener - Matt & Gisele are asking the audience to text in if they have brought a Christmas tree but it does not fit in the house. One person has text in telling the presenters and the audience about the year she had to cut the top of the tree of because she did not have the money to buy another one. this is a actives listeners , this is a person who call radio stations to make requests and comments or in response to contests and promotions.

Digresses (changes the subject) talking about something else - After Gisele tells the audience and Matt about going to see JLS Matt the Gisele and the audience the he is going to see Lady GaGa.

Saying what is coming up later - " A great time tunnel on the way but first JLS new song." This is very clever as the radio station is trying to keep the listener listening.

Promotes another programme - "Time tunnel Coming up next"

Heart Cheshire & NE Wales

Pauses/ Slang/ Slogan/ Catch Phrase/ Jingle - "More music variety" catch phrase. "This is heart" Jingle. As a show they try not to uses Pauses, Slogan & Slang as it is a formal show and is talking to the audience like there is one listener. When I was listening to the show I did not hear any slogans.

Talking about themselves - presenter says "I am looking forward to going to the Brit awards to see Lady GaGa, JLS and many more." This is telling the audience about what they are going to be doing.

Talks about (or to) a listener - Prior to (Talking about themselves) the presenter going to say " tell me who you want to see at the Brit's this year." This inviting the audience to interact with the presenter and have there say. this is trying to get actives listeners, these are people who call radio stations to make requests and comments or in response to contests and promotions.

Digresses (changes the subject) to talk about something else - "I am not happy that last night Avertaer only one two awards last night." This makes the listener but also audience think about the film and weather it is any good.

Saying what is coming up later - "News coming up after this"

Promotes another programme - "Later heart drive time with Lee Thomas"

Heart Plymouth

Pauses/ Slang/ Slogan/ Catch Phrase/ Jingle - "More music variety" and "More music variety this lunch time" catch phrase. "This is heart" Jingle. Pauses, slogan and slang did not occur while i was listening to the station. I believe there was no slang because it is a formal show and they are talking to the listener.

Talking about themselves - "Well I really need to decorate" I think this is trying to get the audience involved with the presenter. I works because five minutes latter and man phones in.

Talking about (or to) a listener - "The next song is for Stephan who has taken the day off work to do some painting." This is talking about a listener who has told the presenter what he is doing because the presenter had started the topic. the type of person who phoned up was an actives listeners, this is where people call radio stations to make requests and comments or in response to contests and promotions.

Digresses (changes the subject) talk about something else - "You will have to look out for Danni, from the X factor, because she will be on bill boards showing off her new fashion for pregnant people." This has changed the subject to be about someone we see on the TV.

Say what is coming up later - "your headlines are next" This is to try and keep the audience listening through the add breaks.

Promotes another programme - "heart breakfast with Hamish and Maxine" This is to try a get more listeners on to listen to the show.